In short:<\/p>\n
Kindle publishing makes it so that anyone<\/em> can self-publish a book and sell it on Amazon.<\/p>\n The only problem?<\/p>\n If you want your book to be a hit, if you want it to make real money<\/em>, you can\u2019t simply \u201cpublish and pray.\u201d You need a strategy.<\/p>\n Free Course:\u00a0How to Get Paid $200+ Per Post by Writing for Small Businesses<\/p>\n That\u2019s why I created this comprehensive, step-by-step guide.<\/p>\n I\u2019ll show you how to validate your book idea before you begin writing, how to set up a pre-launch sequence, how to properly price your book, how to promote it, and more.<\/p>\n Let\u2019s jump in\u2026<\/p>\n If you want your powerful words to be read by millions, you need to make sure there\u2019s an existing audience of millions waiting to read them.<\/p>\n No one wants to waste their time writing a book nobody will want to read.<\/p>\n That\u2019s why it\u2019s important to validate your book idea by sizing up the competition. You do that by answering three questions:<\/p>\n You can find the answers to these questions in three steps:<\/p>\n First, you\u2019ll need to find a suitable category for your book idea on Amazon.<\/p>\n Here\u2019s how:<\/p>\n Go to amazon.com and navigate to Departments > Kindle E-Readers & Books > Kindle Books.<\/em><\/p>\n Next, click Best Sellers & More<\/em> in the menu.<\/p>\n Scroll down until you see the menu below and click Kindle Best Sellers.<\/em><\/p>\n Select Kindle eBooks<\/em> from the menu.<\/p>\n Pick a category and subcategory that fit closest to your book idea.<\/p>\n For my book, I chose the category Self-Help<\/em> and the subcategory Personal Transformation<\/em>.<\/p>\n Once you\u2019ve picked a subcategory, it\u2019s time to investigate your potential competitors.<\/p>\n The premise for my book was self-reinvention. I didn\u2019t need to find a book with the exact word \u201creinvention\u201d in the title, but I did need to find books with similar themes like behavior change, personality change, and life change.<\/p>\n I found some books that were similar to mine (#3 and #5 below explicitly state they\u2019re about change, while #4 is a book about improving your life in general).<\/p>\n At the end of this step, you\u2019ve answered the first question. You know whether there are similar books to your idea.<\/p>\n If you can\u2019t find any similar books, you need to go back to the beginning. Go through your list of book ideas and try again.<\/p>\n However, if there are similar books to yours, you can proceed to the next step. It will answer the final two questions:<\/p>\n If you want to know whether you can compete in a category and whether there are enough buyers, you need to know how well the books in your category sell.<\/p>\n You won\u2019t find any actual sales numbers on Amazon, but through their \u201cBest Seller\u201d rank you can get a decent estimate.<\/p>\n You can find a book\u2019s Best Seller rank by scrolling down its product page. The rank will be listed under Product Details<\/em>.<\/p>\n The higher the rank (with #1 being the highest), the more copies it sells \u2014 but also, the harder it will be to beat. You have to look for categories where the average best seller rank is neither too low nor too high.<\/p>\n Here\u2019s how it generally breaks down:<\/p>\n As you can see, the sweet spot is in the middle. You don\u2019t want a category that\u2019s too competitive, and you don\u2019t want a category with low sales numbers.<\/p>\n Aim for categories where you think you can crack the top three books.<\/p>\n If you follow the strategies laid out in this post, you should be able to reach the top three in categories with medium competition.<\/p>\n And if you can get your book featured in the top three when you launch, the chances your book will be featured highly in the Hot New Releases<\/em> list will skyrocket.<\/p>\n If you appear high enough in that list, your book will get lots<\/em> of exposure. Amazon will feature your book in a highlighted section above other books that are similar to yours, like this:<\/p>\n People browse for books by categories, but they tend to skim through the category pages. The higher you are in a category, the higher the chance that someone will click through to buy your book.<\/p>\n That\u2019s why picking the right category is crucial.<\/p>\n If you don\u2019t think you can crack the top three books in your initial category, see if you can feature your book in an alternative category where the competition is less heavy.<\/p>\n Final Note: Even if you think you have a great book idea, it\u2019s important to validate before getting to work. Don\u2019t skip this step.<\/p>\n \u00a0<\/p>\n Back to Top<\/p>\n \u00a0<\/p>\n You can write the most amazing book on earth, but if you don\u2019t package it in an appealing way, few people will read it.<\/p>\n In this section, we\u2019ll cover four important steps to packaging your book:<\/p>\n According to bestselling author Tucker Max:<\/p>\n What you title your book is the most important book marketing decision you\u2019ll make, period.\u200b<\/p>\n Or, to put it another way:<\/p>\n A good title won\u2019t<\/em> make your book do well. But a bad title will almost certainly prevent<\/em> it from doing well.<\/p>\n In short, it\u2019s imperative you nail your title. And to do that, you\u2019ll need to spend considerable time brainstorming the two components of your title: the main title and the subtitle.<\/p>\n Your main title should be punchy and memorable. It should hint at the book\u2019s topic, and it should resonate with your audience.<\/p>\n Your subtitle is a bit different. You want it to clarify how your book will help your reader. So, ask yourself:<\/p>\n For my book, I brainstormed 50 different main titles and 25 subtitles. They weren\u2019t all fantastic, but that\u2019s the point.<\/p>\n When brainstorming titles, write down whatever comes to mind. Then review, crossing out the options you don\u2019t like (or don\u2019t like as well). Your favorites will remain.<\/p>\n To give you a glimpse of some ideas I had, here were some contenders for my main title:<\/p>\n And these were some favorites for my subtitle:<\/p>\n The final title became: You 2.0: Stop Feeling Stuck, Reinvent Yourself, and Become a Brand New You \u2014 Master the Art of Personal Transformation.<\/em><\/p>\n Editor\u2019s Note: Another great tip for creating a descriptive title is sprinkling in sensory words that appeal to your readers\u2019 sense of sight, sound, touch, taste, or smell.<\/p>\n \u00a0<\/p>\n I cannot stress the importance of this step enough. You need a good cover for your book, or it won\u2019t sell.<\/p>\n The cover gives potential buyers their first impression of your book. If it looks cheap and sloppy, they\u2019ll assume it\u2019s not worth their money.<\/p>\n A good book cover has, at the very least, the following characteristics:<\/p>\n Now, if you\u2019re tempted to design your own cover, I have one word of advice: Don\u2019t<\/em>.<\/p>\n Unless you\u2019re a professional cover designer, you\u2019re better off handing this responsibility over to someone else. This is not something you want to pinch pennies on.<\/p>\n Personally, I hired Happy Self Publishing to create my cover. Their name kept coming up in writing communities, so I gave them a try. I was not disappointed. They struck a good balance of professionalism, quality, and price.<\/p>\n Editor\u2019s Note: Author and illustrator Jaime Buckley is another great option. If you\u2019re on a super-tight<\/em> budget, you might also try Fiverr. Just be sure to check the designers\u2019 samples. You want your book to look professional, not amateurish.<\/p>\n When I hired Happy Self Publishing<\/em>, they sent me a questionnaire to gather my book information (title, subtitle, description, etc.) and my preferences for the cover design (preferred colors, fonts, etc.):<\/p>\n I filled out the questionnaire, gave the designer my directions, and submitted samples of covers I liked.<\/p>\n Within days, he came back with several mock-ups.<\/p>\n We went through several rounds where I told him what I liked and disliked, and he\u2019d send me new mock-ups based on my (and my audience\u2019s) feedback.<\/p>\n Eventually, we settled on my final cover.<\/p>\n Here\u2019s how my cover evolved over time:<\/p>\n In addition to your cover, you also need to make the inside of your book look good.<\/p>\n If all the text is mushed together, it\u2019s full of syntax errors, or it\u2019s written in a terrible font, people won\u2019t want to read your book.<\/p>\n To prevent this, you need to format your book \u2014 specifically, you need to format and save your book in a Kindle-friendly file-type like .mobi or .epub. This way your book will look good in all Kindle devices.<\/p>\n Now, you can do this yourself, or you can hire a professional to do it for you.<\/p>\n I formatted my book myself using an easy-to-use piece of software called Vellum, which uses a simple WYSIWYG (\u201cWhat You See Is What You Get\u201d) editor. You just copy and paste your chapters into it, change the formatting as desired, and export.<\/p>\n The only problem? Vellum is only available on Mac.<\/p>\n If you\u2019re on a PC, you have alternative options like Reedsy and Book Design Templates.<\/p>\n A do-it-yourself approach will save you some money, but if you\u2019re not very tech-savvy and want to make sure the book is formatted properly, hire someone.<\/p>\n Happy Self Publishing<\/em>, the company I used for my cover, also provides an affordable formatting service, or you can find hundreds of freelancers on Upwork who can do it for you.<\/p>\n When the formatting is done, don\u2019t forget to proofread the book with a Kindle or on the Kindle app.<\/p>\n Make sure there are no formatting bugs that need to be fixed.<\/p>\n After your title and cover have lured someone to your Amazon sales page, the next thing they\u2019ll do is read your book description.<\/p>\n Readers will want to know exactly what your book is about and how it\u2019ll benefit them.<\/p>\n If your description is flabby and packed with weak writing, it won\u2019t be compelling enough for readers to click the buy button.<\/p>\n Now, the key thing to understand when writing your book description is that you shouldn\u2019t treat it like a summary of your book; rather, you should treat it like a sales letter.<\/p>\n Your description shouldn\u2019t inform potential buyers of the contents of your book \u2014 it should persuade them to buy.<\/p>\n Here\u2019s mine, for example:<\/p>\n See how I focus the description on benefits to the reader?<\/p>\n See how I use the bullet points to foster curiosity rather than give away the main points of the book?<\/p>\n These are basic sales letter techniques you should use in your description.<\/p>\n Imagine if the second bullet had read, \u201cGoal setting doesn\u2019t work because [reason].\u201d<\/p>\n Giving the reason away would defeat the need for the reader to purchase the book. Instead, I trigger curiosity by leaving it open.<\/p>\n If you want to learn more about writing persuasive descriptions, the following resources helped me a lot while writing mine:<\/p>\n Back to Top<\/p>\n \u00a0<\/p>\n Your launch makes or breaks your book.<\/p>\n So, you shouldn\u2019t wait until the week of your launch before you start planning it.<\/p>\n Instead, you want to have a plan in place and have your marketing materials prepared weeks<\/em> before you hit publish.<\/p>\n Here are a few things you should do to prepare for the launch of your book.<\/p>\n Before your launch, you should assemble a so-called \u201cstreet team\u201d to help write reviews for your book and promote it during launch week.<\/p>\n I reached out to people in my network \u2014 fellow authors and bloggers I\u2019d met over the years since I started my blog \u2014 and asked them to join.<\/p>\n If you don\u2019t have a well-established network, you can leverage your email list, like Kevin Kruse (a New York Times<\/em> bestselling author) explains in this video:<\/p>\n When you reach out to people in your network, explain what\u2019s expected of them. Ensure they understand what it means to be a member of your street team:<\/p>\n For the number of reviews you want, double that number of people on your street team, because chances are only half of them will actually review your book.<\/p>\n At minimum, aim for 25 reviews. This means having 50 people on your launch team.<\/p>\n Once you\u2019ve written your book and you can see your launch on the horizon, you want to gently tease your subscribers so they know it\u2019s coming.<\/p>\n You need to build anticipation.<\/p>\n Up to this point, I had been keeping my list engaged by sending Monday Motivation<\/em> emails every week, as well as an update every time I published a new blog post.<\/p>\n As I was preparing for launch, I added teasers at the end of my emails, like this:<\/p>\n Example:<\/p>\n P.S. I\u2019m finished with my new book, You 2.0.: Stop Feeling Stuck, Reinvent Yourself, and Become a Brand New You.<\/em><\/p>\n It details everything I\u2019ve learned in the process of transforming my life from broke, addicted, and depressed to finding my passion, tripling my income, and succeeding. I\u2019m really excited about it. Stay tuned.<\/p>\n You don\u2019t have to sell it hard at this point. Just make them aware the book is coming.<\/p>\n You should never be winging it when you launch a book.<\/p>\n If you\u2019re smart, you\u2019ll plan every single step you\u2019ll take leading up to the launch, as well as the days and weeks afterward.<\/p>\n You need to create a schedule so you know exactly which promotion happens when, and what actions you should take each day.<\/p>\n (I\u2019ll share my own promotion timeline in the next section, which you can emulate.)<\/p>\n Once you have planned everything, the next step is to prepare<\/em> everything.<\/p>\n In the weeks leading up to my launch, I prepared:<\/p>\n For the promotional articles, I also prepared a few new incentives geared toward promoting the book:<\/p>\n When you don\u2019t prepare for your launch beforehand, you will feel frazzled and frustrated throughout the launch.<\/p>\n You\u2019ll be scrambling to promote the book instead of having a strategy that makes you feel confident the book will sell.<\/p>\n Plan ahead, and you\u2019ll launch with a bang.<\/p>\n Back to Top<\/p>\n \u00a0<\/p>\n Now we get to the good stuff.<\/p>\n You may think your launch happens when you publish your book on Amazon and put it up for sale.<\/p>\n And you\u2019re not wrong. Technically, that is<\/em> when you officially launch your book.<\/p>\n But the launch process is a bit more involved than just clicking a publish button, and it starts much earlier than your official launch.<\/p>\n It starts with your first big promotion. That\u2019s when you start selling<\/em> your book.<\/p>\n Below, you\u2019ll find the timeline I used when launching my book. Feel free to copy it, tweak it, and use it as your own.<\/p>\n Four weeks ahead of your official launch, you want to send your subscribers free samples. Send them one free sample each week.<\/p>\n This will give them a taste of what\u2019s inside your book.<\/p>\n I sent my own subscribers the introduction to my book, Chapter One, and Chapter Two.<\/p>\n Of course, you don\u2019t have to use your first chapters. You can choose to share any chapter you wish.<\/p>\n Share the ones you think will make your readers hungry for more.<\/p>\n Here\u2019s an example of one of my \u201cFree Sample\u201d emails:<\/p>\n Hey friend,<\/p>\n The launch date for my new book, You 2.0: Stop Feeling Stuck, Reinvent Yourself, and Become a Brand New You, is just around the corner.<\/p>\n I put my heart and soul into writing this book and I wanted to share some of it with you today because I\u2019m confident reading some of it will inspire you to want to read the whole thing to transform your life.<\/p>\n As follows is the introduction to the book:<\/p>\n [Book Intro Goes Here]<\/p>\n In the next week or so, I\u2019ll share even more sections of the book. Why? Because my primary goal is to get you to read the book and use it to change your life. That matters to me more than money.<\/p>\n Keep an eye on your inbox <\/p>\n You should never wait until your official launch date to publish your book on Amazon. You should publish it one week in advance.<\/p>\n This way, you can ask your street team to write early reviews.<\/p>\n These early reviews are important \u2014 you\u2019ll need to have at least 10 reviews if you want to use book promotion sites during launch week.<\/p>\n (And you do, as they can give you a huge surge in early sales. We\u2019ll discuss them later.)<\/p>\n To publish your book on Amazon, you need to create an account on Amazon Kindle Direct Publishing.<\/p>\n Then follow these steps to publish your book:<\/p>\n Note: You can use HTML tags to change the way the content appears on your book page.<\/p>\n Amazon allows you to use up to seven keywords to help readers find your books. You want to match your keywords with the terms readers will typically type into the search box.<\/p>\n To find good keywords, you can:<\/p>\n Initially, you\u2019re only allowed to choose two category\/subcategory combinations from the list Amazon provides. Strangely, their list doesn\u2019t include all<\/em> their categories.<\/p>\n You\u2019ll find a lot of the more niche categories are missing. (You\u2019ll have a hard time trying to crack the top three in most of the broader categories.)<\/p>\n For now though, just pick two categories\/subcategories that your book fits into:<\/p>\n After you publish your book, browse books that are similar to yours and see which categories they are in. Then contact Amazon and request to have your book added to those categories.<\/p>\n In fact, if you\u2019re smart, you can follow this process to be added to TEN categories, rather than just two.<\/p>\n Here\u2019s a video from Kindlepreneur\u2019s Dave Chesson that explains how to approach this:<\/p>\n How should you price your book?<\/p>\n Before we get into that, you need to understand Amazon\u2019s pricing and royalty options:<\/p>\n Note: If your book is part of Amazon\u2019s Kindle Unlimited, you\u2019ll be paid based on the total number of pages read in a given month.<\/p>\n Now, you might think that pricing your book somewhere between $2.99 and $9.99 is the obvious way to go, as that will get you the most royalties.<\/p>\n But to start, I priced my book at $0.99.<\/p>\n I suggest you do the same. Here\u2019s why:<\/p>\n The point of this isn\u2019t to make a lot of money early, but to get a lot of sales early.<\/p>\n Amazon doesn\u2019t look at the price of your book to determine how well it\u2019s selling. It looks at the number of copies sold.<\/p>\n If you can sell a ton of 99-cent copies in the beginning, you\u2019ll benefit from some algorithmic momentum even after you raise the price.<\/p>\n Plus, when you price the book at $0.99, you can use promotional sites to get your book in front of massive audiences during launch.<\/p>\n (You can also give your subscribers an incentive to purchase early \u2014 before you raise the price).<\/p>\n Once you\u2019ve clicked to publish your book, it will appear on Amazon in 24 to 48 hours.<\/p>\n When you\u2019re self-publishing books on Amazon, whether they\u2019re written by you or a trusted ghostwriter, those first few days are critical.<\/p>\n If you don\u2019t have anybody buying your book or leaving reviews as soon as you publish, the chances of it taking off are slim to none.<\/p>\n This is where your street team comes into play.<\/p>\n The moment your book goes live, you should send an email to your street team asking them to leave their reviews.<\/p>\n And this is important: You should ask them to download the book from Amazon first, and then write their reviews. If they don\u2019t do it in this order, their reviews won\u2019t be verified. They will still show up, but Amazon won\u2019t give them as much weight.<\/p>\n If you\u2019d rather not ask them to pay $0.99 in order to leave a review, you can enroll in \u201cKDP Select\u201d and run a free promotion for 72 hours.<\/p>\n That way, they can \u201cpurchase\u201d the book for free, and Amazon should still mark their reviews as verified.<\/p>\n I mentioned book promotion sites earlier. So what are they, exactly?<\/p>\n Basically, they\u2019re sites that promote books while they\u2019re free or priced at $0.99. These sites have massive lists of subscribers who love reading books, and they\u2019ll all receive an email that links to your book.<\/p>\n These readers can give you a gigantic boost in early sales.<\/p>\n Here are the sites I used myself, along with the cost to use each:<\/p>\n I found these sites from a list compiled by Dave Chesson at Kindlepreneur.<\/p>\n Now, considering you\u2019ll only make $0.35 per sale on a $0.99 book, you won\u2019t make much profit from the use of these promotional sites. You might even lose some money.<\/p>\n So why use them at all?<\/p>\n Because you want to create a track record of sales success.<\/p>\n Amazon will promote your book for you if<\/em> it sees you have sales of your own.<\/p>\n When authors make money, Amazon makes money, but like any good business, it won\u2019t recommend products without profit potential.<\/p>\n You don\u2019t have to use five services like I did. But use at least three.<\/p>\n Alright, this is the moment you\u2019ve been waiting for. It\u2019s time to officially launch your book to the public.<\/p>\n During launch week, you should promote your book hard. Hopefully, you\u2019ve done the work to prepare yourself so you\u2019re not overwhelmed.<\/p>\n You should promote your book by:<\/p>\n Here\u2019s how I scheduled these activities during launch week:<\/p>\n Day 1:<\/p>\n Day 2:<\/p>\n Day 3:<\/p>\n Day 4:<\/p>\n Day 5:<\/p>\n Day 6:<\/p>\n Day 7:<\/p>\n Here are some examples of each email in my sales sequence:<\/p>\n Example #1 \u2014 Announcement Email:<\/p>\n Do you wish life came with a \u201cdo over\u201d button?<\/p>\n We all make mistakes. Time can pass quickly and we can come to a point where we ask ourselves, \u201cHow the hell did I end up here?\u201d<\/p>\n If you\u2019ve ever felt this way, my new book, You 2.0 \u2014 Stop Feeling Stuck, Reinvent Yourself, and Become a Brand New You<\/em>,<\/em> might provide the answers you\u2019ve been looking for.<\/p>\n And it\u2019s only 99 cents, a special price I\u2019m revealing to subscribers only for the next 5 days.<\/p>\n I\u2019m setting the price so low because I want you to read the book. At this point, I care about getting the book in as many hands as possible over making money.<\/p>\n Click here to learn more about the book.<\/p>\n Talk soon,<\/p>\n Ayodeji<\/p>\n \u00a0 Hey friend,<\/p>\n For the past few weeks, I\u2019ve told you about my new book, You 2.0 \u2014 Stop Feeling Stuck, Reinvent Yourself, and Become a Brand New You<\/em>,<\/em> which is available for 99 cents for the next few days.<\/p>\n (To those who have bought already, thank you SO MUCH \u2014 the book is now #1 in its category!)<\/p>\n The book tells the story of how I transformed my life and how you can too. It doesn\u2019t tell theories, it shows what I\u2019ve actually done.<\/p>\n See, before I reached my dream of becoming an author, my life was headed in the wrong direction. I was addicted to drugs and alcohol, working a dead-end job, and had no hope in sight.<\/p>\n Then, I decided I didn\u2019t want to live my life that way and went through a ton of trial and error to become who I am today. I\u2019ve more than doubled my income, gotten rid of bad habits, and have done many of the things I used to only dream of doing.<\/p>\n In the book, you\u2019ll learn:<\/p>\n I try my best to share the message without the typical theme of most self-help books that are often judgmental and critical.<\/p>\n See, I don\u2019t think you\u2019re \u201ctoo lazy to succeed\u201d or \u201cmediocre.\u201d Life sucks sometimes, and we\u2019re all doing what we can to cope with it. I wrote this book to share ideas to inspire you to change, not to shove inspiration down your throat.<\/p>\n So, I\u2019m inviting you to check out the book at the price of 99 cents because I care about the message and want to spread it far and wide.<\/p>\n Click here to learn more about the book.<\/p>\n Talk soon,<\/p>\n Ayodeji<\/p>\n \u00a0 Hey friend,<\/p>\n For the past few days I\u2019ve been telling you about my new book, You 2.0 \u2014 Stop Feeling Stuck, Reinvent Yourself, and Become a Brand New You<\/em>.<\/em><\/p>\n Today, I wanted to share a few reasons why I\u2019m promoting the book and why I think you should invest in yourself by purchasing it.<\/p>\n I think you should invest in the book because:<\/p>\n Click here to learn more about the book.<\/p>\n That\u2019s it!<\/p>\n Talk soon,<\/p>\n Ayodeji<\/p>\n \u00a0 Hey friend,<\/p>\n Today\u2019s the last day you can get my new book, You 2.0<\/em>, for the low price of 99 cents. After that, the price goes up to $2.99 and it\u2019ll only go higher from there.<\/p>\n Why the low price and continued promotion?<\/p>\n To get the message out there. I\u2019m guessing you\u2019re a part of this community because you\u2019re looking for a change in your life and if I\u2019m able to help you do that, it\u2019s worth all the effort I put into writing the book.<\/p>\n Click here to learn more about the book.<\/p>\n Until next time,<\/p>\n Ayodeji<\/p>\n \u00a0<\/p>\n Back to Top<\/p>\n \u00a0<\/p>\n To make money writing, your book can\u2019t be a flash in the pan.<\/p>\n You have to continue promoting the book to keep the sales rolling in.<\/p>\n Like I mentioned earlier, you want to give the book a good start with a boost of early sales to benefit from Amazon\u2019s algorithms. But you should keep your momentum going longer than the first week.<\/p>\n During the weeks following the launch, you should continue engaging your list and keep spreading the message about your book to new readers.<\/p>\n Here are a few things you can do:<\/p>\n As mentioned earlier, I set the price for my book at $0.99 for the first week. If I kept sales going at this price, my royalties would continue to stay low.<\/p>\n So, after the first week, I raised the price to $2.99, then to $3.99, and finally to $4.99.<\/p>\n Every time I was about to raise the price, I sent my subscribers a price change email.<\/p>\n This not only reminded casual readers to buy the book, but gave them an incentive to do so.<\/p>\n If they didn\u2019t get in on the low price that day, they\u2019d miss out forever, and nobody likes missing out on a good deal.<\/p>\n After publishing your book, you should continue publishing articles with links back to your sign-up form. Every new subscriber is a new potential buyer.<\/p>\n Set up a welcoming autoresponder sequence that gives subscribers your incentive (and then pitch your book to them).<\/p>\n You can use the same (or a similar) sales sequence that you used for your launch.<\/p>\n I wrote a total of 30 posts for 30 days on Medium to promote the book, and this added 150 more sales during the first month of my launch.<\/p>\n Amazon Marketing Services provides a \u201cpay per click\u201d advertising program for authors. I highly recommend you use it.<\/p>\n Here\u2019s how you can create your own ads:<\/p>\n Sign up for AMS through your Kindle dashboard by clicking Ad Campaigns<\/em> in the top menu.<\/p>\n Click new campaign:<\/p>\n Next, choose Sponsored Product Ads<\/em>.<\/p>\n Select the book you wish to advertise. (If you\u2019ve only published one book, you\u2019ll only have one option.)<\/p>\n Set your campaign name, budget, and select Manual Targeting<\/em>.<\/p>\n Initially, $3\u2013$5 per day is a good budget because you can get useful data without breaking the bank.<\/p>\n Less than $3 won\u2019t give you enough data, and more than $5 can cause you to lose money if you\u2019re not careful.<\/p>\n Scroll down to the Add Keywords<\/em> section and click Add Your Own Keywords<\/em>.<\/p>\n Next, find relevant keywords.<\/p>\n You\u2019ll need a lot more keywords for your ad campaign than you did earlier when you published your book.<\/p>\n But you can use similar techniques to find them:<\/p>\n Set the bid price for your keywords:<\/p>\n A bid price is the largest amount you\u2019re willing to spend if someone clicks on your ad.<\/p>\n I added 1,000 keywords \u2014 the maximum amount allowed per ad \u2014 and set the bid at 10 cents. I didn\u2019t want to spend too much money until I knew the type of results I\u2019d get.<\/p>\n If the ads worked well, I planned on increasing both my daily budget and keyword bids.<\/p>\n Once you\u2019ve set your bid price, you\u2019re ready to enter your ad\u2019s marketing message:<\/p>\n Finally, it\u2019s time to preview your ad.<\/p>\n If you like what you see, click Submit Campaign for Review.<\/em><\/p>\n After 24\u201348 hours, your ad will be live (if it\u2019s approved, of course).<\/p>\n After publishing your ad, let it run for two weeks. Then it\u2019s time to analyze the data.<\/p>\n Here\u2019s a screenshot of my ad dashboard:<\/p>\n The key metrics you want to look at are:<\/p>\n Important note: You must keep your royalty rate in mind when factoring ACOS and ad spend. For Kindle books, you pay 30% in royalties, which means only 70% of every dollar you make lands in your pocket. That means if your ACOS is 70%, your ad is breaking even.<\/p>\n You can click into the campaign itself to see these same metrics for individual keywords. Use those metrics to adjust your campaign.<\/p>\n For instance, when you see a specific keyword is costing you more than it earns, you can pause that keyword.<\/p>\n Once you see how your keywords are performing, you can expand your campaign reach in the following ways:<\/p>\n \u00a0<\/p>\n Back to Top<\/p>\n \u00a0<\/p>\n Alright, we\u2019ve covered a lot<\/em> here.<\/p>\n And yet, there\u2019s much more we could discuss. Let\u2019s try to go over a few common questions some of you may still have:<\/p>\n Not at all.<\/p>\n I only had 250 subscribers when I launched my first book. And even though I took a relatively passive role in promoting the book \u2014 I did a few promotions during launch to give me an early bump and then mostly counted on Amazon\u2019s algorithm to drive sales \u2014 it earned its first $1,000 within five months.<\/p>\n That\u2019s not a result worth bragging about, but it was enough to inspire me to write a second book and do much better.<\/p>\n So, for my second book, I was much more strategic, grew my audience larger, and promoted the book a lot more. And this time around, I got to $1,000 within the first month.<\/p>\n Even better: The book went on to make over $10K in its first year, which was a big improvement from the first book, which made $2K in that same time span.<\/p>\n The lesson?<\/p>\n You can make money writing even if you have a tiny list, and even if you take a somewhat passive role in promotion.<\/p>\n But that said\u2026<\/p>\n Here\u2019s what I did to grow my audience larger for my second book:<\/p>\n People rarely part with their email addresses for nothing in return, so you need to offer them an incentive to join your email list.<\/p>\n To be honest, I cheated a bit here, because I offered something that I already had available. I offered my first book, The Destiny Formula<\/em>.<\/p>\n Ideally, you want to offer an incentive that\u2019s a perfect complement to the book you\u2019re writing.<\/p>\n For example, if you were writing a book about the Paleo diet, you might offer one of these incentives:<\/p>\n If you want to build your email list, you need two things: an email marketing platform to store your list and a landing page where people can sign up to your list.<\/p>\n Now, you have a number of choices when it comes to email marketing platforms, but these are three popular ones:<\/p>\n Personally, I opted for ConvertKit because they built it specifically for professional bloggers. It comes with easy segmentation features that let you promote your book in a more targeted way. I highly recommend it, but any of these platforms will work.<\/p>\n Once you\u2019ve set up your email marketing platform, you can create a landing page to capture people\u2019s email addresses.<\/p>\n I used Leadpages to do so, which makes it simple to create landing pages. It comes with ready-made templates that you can modify with its drag-and-drop builder.<\/p>\n You can choose one of their templates and customize it to your wishes.<\/p>\n Here\u2019s a screenshot of the landing page I created:<\/p>\n Once you have everything in place, all you need to do is send traffic to your landing page.<\/p>\n My personal goal was to hit 3,000 subscribers before I published my book. My main strategy for reaching that number was publishing articles on Medium, each with a link back to my landing page.<\/p>\n Every article I published on Medium would include this offer at the end:<\/p>\n But I didn\u2019t stop there. I also guest posted on Huffington Post, Thrive Global, Addicted2Success, Thought Catalog, The Pursuit, and more.<\/p>\n While I got most of my traffic from Medium, publishing on these sites still grew my subscriber base by a significant chunk.<\/p>\n Between publishing on Medium and guest posting on these sites, I reached my goal of 3,000 subscribers within six months.<\/p>\n You don\u2019t need to hit that same number of subscribers, but I do recommend you build your list to at least 1,000 before launching your book.<\/p>\n It\u2019ll make things a lot easier.<\/p>\n Editor\u2019s Note: For more tips on building your email list, check out 9 Irresistible Incentives That\u2019ll Grow Your Email List Like Crazy and How to Run a Simple Contest and Add 500 New Subscribers to Your List.<\/p>\n One of the worst mistakes you can make when self-publishing is picking a topic you know little about.<\/p>\n If you don\u2019t have a concrete idea in mind yet, don\u2019t fret.<\/p>\n Here\u2019s an exercise to help you generate ideas. Grab a pen and paper and answer the following questions:<\/p>\n Once you complete your inventory, review it to look for patterns.<\/p>\n Maybe you\u2019re a great communicator. Maybe you have excellent financial habits. Or maybe you have a knack for motivating others.<\/p>\n The traits, knowledge, and skills you possess can be translated into topics for books.<\/p>\n Review the list and use your answers to come up with a few book ideas.<\/p>\n Back to Top<\/p>\n I\u2019m working on my next book right now.<\/p>\n With an even larger audience than I had when I launched my last book, my goal is to sell at least 10,000 copies of my third book within the first year.<\/p>\n How about you?<\/p>\n You now know how to validate your book ideas, package your book, create a pre-launch sequence, launch your book, and promote it.<\/p>\n You now know what to do and when to do it.<\/p>\n In short:<\/p>\n You now have a proven blueprint you can follow for writing a bestselling book on Amazon KDP.<\/p>\n So, there are no more excuses.<\/p>\n It\u2019s time for you to join the ranks of bestselling authors. It\u2019s time for you to make some real, tangible income as an author.<\/p>\n It\u2019s time for you to stop dreaming and start doing.<\/p>\n Are you ready?<\/p>\n About the Author: Ayodeji is an author, writing coach, and the Digital Marketing director at MLT Group, a Minneapolis SEO company.<\/p>\nTable of Contents<\/h2>\n
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Step #1: Find Your Category On Amazon<\/h3>\n
<\/p>\n
![\"Navigate](\"https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/navigate-to-kindle-books.png%20700w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/navigate-to-kindle-books-150x88.png%20150w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/navigate-to-kindle-books-300x175.png%20300w\")
<\/p>\n <\/p>\n
![\"Click](\"https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/click-best-sellers-and-more.png%20655w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/click-best-sellers-and-more-150x87.png%20150w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/click-best-sellers-and-more-300x174.png%20300w\")
<\/p>\n <\/p>\n
![\"Click](\"https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/click-kindle-best-seller.png%20700w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/click-kindle-best-seller-150x53.png%20150w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/click-kindle-best-seller-300x106.png%20300w\")
<\/p>\n <\/p>\n
![\"Select](\"https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/select-kindle-ebooks.png%20189w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/select-kindle-ebooks-117x150.png%20117w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/select-kindle-ebooks-156x200.png%20156w\")
<\/p>\n<\/p>\n <\/p>\n
![\"Select](\"https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/select-a-category.png%20169w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/select-a-category-80x150.png%2080w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/select-a-category-107x200.png%20107w\")
<\/p>\n<\/p>\nStep #2: Check Your Category\u2019s Top 20 Books For Similar Topics<\/h3>\n
<\/p>\n
![\"Check](\"https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/check-your-category-for-top-20-books-for-similar-topics.png%20700w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/check-your-category-for-top-20-books-for-similar-topics-150x129.png%20150w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/check-your-category-for-top-20-books-for-similar-topics-233x200.png%20233w\")
<\/p>\n\n
Step #3: Check The Best Seller Rank Of The Top Books In Your Category<\/h3>\n
<\/p>\n
![\"Find](\"https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/find-books-best-seller-rank.png%20700w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/find-books-best-seller-rank-150x77.png%20150w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/find-books-best-seller-rank-300x153.png%20300w\"){kind=icon}
<\/p>\n\n
<\/p>\n
![\"Amazon](\"https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/amazon-featured-book.png%20346w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/amazon-featured-book-150x112.png%20150w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/amazon-featured-book-268x200.png%20268w\")
<\/p>\nHow to Package Your Book Like a Bestseller<\/h2>\n
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Step #1: Create a Memorable, Descriptive Book Title<\/h3>\n
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Step #2: Get a Cover That Grabs Attention<\/h3>\n
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<\/p>\n
![\"Sample](\"https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/sample-ebook-covers-for-designer.png%20507w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/sample-ebook-covers-for-designer-88x150.png%2088w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/sample-ebook-covers-for-designer-118x200.png%20118w\")
<\/p>\n <\/p>\n
![\"Evolution](\"https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/evolution-of-book-cover-design.gif\")
<\/p>\nStep #3: Make Your Book Look Pretty Inside<\/h3>\n
Step #4: Write a Description That Sells Your Book for You<\/h3>\n
<\/p>\n
![\"Write](\"https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/write-a-description-that-sells-the-book.png%20700w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/write-a-description-that-sells-the-book-150x146.png%20150w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/write-a-description-that-sells-the-book-206x200.png%20206w\")
<\/p>\n\n
Before Your Book Launch: How to Create a Rock-Solid Plan<\/h2>\n
Step #1: Create Your \u201cStreet Team\u201d (Launch Minus 6+ Weeks)<\/h3>\n
<\/p>\n
![\"How](\"https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/how-to-build-an-author-street-team.png%20700w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/how-to-build-an-author-street-team-150x84.png%20150w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/how-to-build-an-author-street-team-300x168.png%20300w\")
<\/p>\n\n
Step #3: Map Out Your Launch Plan and Prepare Promotional Materials (Launch Minus 6+ Weeks)<\/h3>\n
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<\/p>\n
![\"eBook](\"https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/book-promotion-incentives.png%20700w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/book-promotion-incentives-150x96.png%20150w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/book-promotion-incentives-300x192.png%20300w\")
<\/p>\nBook Launch: Step-by-Step Guide (with Examples)<\/h2>\n
Step #1: Send \u201cFree Sample\u201d Emails (Launch Minus 4 Weeks)<\/h3>\n
Step #2: Publish Your Book on Kindle Direct Publishing [And Set Your Price] (Launch Minus 1 Week)<\/h3>\n
#1. GO TO \u201cCREATE A NEW TITLE\u201d AND CLICK \u201c+ KINDLE EBOOK\u201d<\/h4>\n
<\/p>\n
![\"Create](\"https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/create-a-title.png%20700w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/create-a-title-150x39.png%20150w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/create-a-title-300x78.png%20300w\")
<\/p>\n#2. ENTER BOOK INFORMATION (LANGUAGE, TITLE, SUBTITLE, ETC.)<\/h4>\n
<\/p>\n
![\"Enter](\"https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/enter-book-information.png%20700w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/enter-book-information-150x66.png%20150w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/enter-book-information-300x132.png%20300w\")
<\/p>\n#3. ENTER YOUR BOOK DESCRIPTION<\/h4>\n
<\/p>\n
![\"Enter](\"https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/enter-book-description.png%20700w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/enter-book-description-150x33.png%20150w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/enter-book-description-300x67.png%20300w\")
<\/p>\n#4. CHOOSE YOUR KEYWORDS<\/h4>\n
<\/p>\n
![\"Choose](\"https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/choose-your-keywords.png%20700w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/choose-your-keywords-150x53.png%20150w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/choose-your-keywords-300x106.png%20300w\")
<\/p>\n\n
#5. CHOOSE YOUR CATEGORIES<\/h4>\n
<\/p>\n
![\"Choose](\"https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/choose-your-categories.png%20700w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/choose-your-categories-150x36.png%20150w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/choose-your-categories-300x73.png%20300w\")
<\/p>\n <\/p>\n
![\"Pick](\"https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/pick-two-categories-subcategories.png%20633w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/pick-two-categories-subcategories-150x120.png%20150w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/pick-two-categories-subcategories-251x200.png%20251w\")
<\/p>\n <\/p>\n
![\"Pick](\"https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/pick-two-categories-subcategories-02.png%20629w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/pick-two-categories-subcategories-02-150x118.png%20150w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/pick-two-categories-subcategories-02-254x200.png%20254w\")
<\/p>\n <\/p>\n
![\"How](\"https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/how-to-add-more-amazon-categories-to-your-book.png%20700w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/how-to-add-more-amazon-categories-to-your-book-150x84.png%20150w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/how-to-add-more-amazon-categories-to-your-book-300x168.png%20300w\")
<\/p>\n#6. UPLOAD YOUR COVER AND MANUSCRIPT FILES<\/h4>\n
<\/p>\n
![\"Upload](\"https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/upload-cover-file.png%20700w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/upload-cover-file-150x55.png%20150w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/upload-cover-file-300x109.png%20300w\")
<\/p>\n <\/p>\n
![\"Upload](\"https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/upload-manuscript-file.png%20700w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/upload-manuscript-file-150x57.png%20150w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/upload-manuscript-file-300x115.png%20300w\")
<\/p>\n#7. ENTER PRICING INFORMATION<\/h4>\n
<\/p>\n
![\"Enter](\"https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/enter-pricing-information.png%20700w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/enter-pricing-information-150x62.png%20150w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/enter-pricing-information-300x124.png%20300w\")
<\/p>\n\n
#8. SCROLL DOWN AND CLICK PUBLISH YOUR KINDLE EBOOK<\/em><\/h4>\n
<\/p>\n
![\"Publish](\"https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/publish-your-kindle-book.png%20700w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/publish-your-kindle-book-150x33.png%20150w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/publish-your-kindle-book-300x65.png%20300w\")
<\/p>\nStep #3: Ask Your Street Team for Reviews (Launch Minus 6 Days)<\/h3>\n
Step #4: Schedule Promotions (Launch Minus 5 Days)<\/h3>\n
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Step #5: Launch Your Book With a Bang (7-Day Plan)<\/h3>\n
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Example #2 \u2014 Soft-Sell Email:<\/p>\n\n
Example #3 \u2014 Hard-Sell Email:<\/p>\n\n
Example #4 \u2014 Price Change Email:<\/p>\nAfter Kindle Publishing Your Book: Keep the Book Sales Going and the Royalties Coming In<\/h2>\n
Step #1: Raise Your Price Once Per Week (and Let Your Subscribers Know)<\/h3>\n
Step #2: Keep Publishing Posts to Get People on Your List<\/h3>\n
Step #3: Create An Amazon Ad Campaign for Sales on AutoPilot<\/h3>\n
<\/p>\n
![\"Sign](\"https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/sign-up-for-ams.png%20700w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/sign-up-for-ams-150x27.png%20150w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/sign-up-for-ams-300x54.png%20300w\")
<\/p>\n <\/p>\n
![\"Click](\"https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/click-new-campaign.png%20341w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/click-new-campaign-150x38.png%20150w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/click-new-campaign-300x77.png%20300w\")
<\/p>\n<\/p>\n <\/p>\n
![\"Choose](\"https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/choose-sponsored-ads.png%20677w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/choose-sponsored-ads-150x98.png%20150w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/choose-sponsored-ads-300x197.png%20300w\")
<\/p>\n <\/p>\n
![\"Select](\"https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/select-the-book-you-wish-to-advertise.png%20572w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/select-the-book-you-wish-to-advertise-150x69.png%20150w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/select-the-book-you-wish-to-advertise-300x139.png%20300w\")
<\/p>\n <\/p>\n
![\"Set](\"https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/set-campaign-budget-duration.png%20700w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/set-campaign-budget-duration-150x86.png%20150w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/set-campaign-budget-duration-300x172.png%20300w\")
<\/p>\n <\/p>\n
![\"Add](\"https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/add-your-own-keywords.png%20700w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/add-your-own-keywords-150x67.png%20150w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/add-your-own-keywords-300x133.png%20300w\")
<\/p>\n\n
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![\"Find](\"https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/find-relevant-keywords.png%20700w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/find-relevant-keywords-150x32.png%20150w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/find-relevant-keywords-300x65.png%20300w\")
<\/p>\n <\/p>\n
![\"Set](\"https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/set-bid-price-for-your-keywords.png%20700w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/set-bid-price-for-your-keywords-150x67.png%20150w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/set-bid-price-for-your-keywords-300x134.png%20300w\")
<\/p>\n <\/p>\n
![\"Enter](\"https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/enter-ad-marketing-message.png%20417w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/enter-ad-marketing-message-150x64.png%20150w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/enter-ad-marketing-message-300x129.png%20300w\")
<\/p>\n<\/p>\n <\/p>\n
![\"Preview](\"https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/preview-your-ad.png%20700w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/preview-your-ad-150x91.png%20150w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/preview-your-ad-300x181.png%20300w\")
<\/p>\nStep #4: Boost Your Winning Ads and Drop Your Losers<\/h3>\n
<\/p>\n
![\"Amazon](\"https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/ad-dashboard.png%20700w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/ad-dashboard-150x39.png%20150w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/ad-dashboard-300x77.png%20300w\")
<\/p>\n\n
<\/p>\n
![\"Pause](\"https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/pause-a-keyword.png%20700w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/pause-a-keyword-150x68.png%20150w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/pause-a-keyword-300x136.png%20300w\")
<\/p>\n\n
Common Questions (Not Covered Elsewhere)<\/h2>\n
Do I Need an Established Audience Before I Can Self-Publish on Amazon?<\/h3>\n
What Can I do to Grow My Audience Before I Dive Into Kindle Publishing?<\/h3>\n
Step #1: Create an Alluring Incentive For People to Join<\/h4>\n
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Step #2: Set Up a Landing Page for Collecting Email Addresses<\/h4>\n
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![\"Leadpages](\"https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/leadpages-drag-and-drop-builder.png%20700w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/leadpages-drag-and-drop-builder-150x53.png%20150w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/leadpages-drag-and-drop-builder-300x106.png%20300w\")
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![\"Leadpages](\"https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/leadpages-landing-pages-template-builder.png%20700w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/leadpages-landing-pages-template-builder-150x105.png%20150w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/leadpages-landing-pages-template-builder-286x200.png%20286w\")
<\/p>\nStep #3: Drive Traffic to Your Landing Page<\/h4>\n
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![\"Link](\"https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/link-back-to-landing-page.png%20700w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/link-back-to-landing-page-150x42.png%20150w,%20https:\/\/smartblogger.com\/wp-content\/uploads\/2018\/06\/link-back-to-landing-page-300x85.png%20300w\")
<\/p>\nHow Can I Come Up With Ideas For My Own Book?<\/h3>\n
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Are You Ready to Dive Into Kindle Direct Publishing?<\/h2>\n