{"id":4199,"date":"2020-05-04T18:33:59","date_gmt":"2020-05-04T16:33:59","guid":{"rendered":"https:\/\/artenio.net\/wp\/2020\/05\/04\/using-social-media-to-market-your-business-the-basics\/"},"modified":"2020-05-04T18:33:59","modified_gmt":"2020-05-04T16:33:59","slug":"using-social-media-to-market-your-business-the-basics","status":"publish","type":"post","link":"https:\/\/artenio.net\/wp\/2020\/05\/04\/using-social-media-to-market-your-business-the-basics\/","title":{"rendered":"Using social media to market your business: the basics"},"content":{"rendered":"<p>Social media are internet services that let you interact with others and share and create content through online communities.<\/p>\n<p>Social media present great marketing opportunities for businesses of all sizes. You can use social media to:<\/p>\n<ul>\n<li>promote the name of your brand and business<\/li>\n<li>tell customers about your goods and services<\/li>\n<li>find out what customers think of your business<\/li>\n<li>attract new customers<\/li>\n<li>build stronger relationships with existing customers.<\/li>\n<\/ul>\n<h2>Advantages of using social media<\/h2>\n<p>Social media marketing has many advantages:<\/p>\n<ul>\n<li>broad reach &#8211; social media can reach millions of people all around the world<\/li>\n<li>ability to target particular groups &#8211; many forms of social media (e.g. Facebook, Twitter, Instagram) allow businesses to target specific groups, often in particular locations<\/li>\n<li>free or low-cost &#8211; many forms of social media are free for business, and paid options are usually low-cost<\/li>\n<li>personal &#8211; social media allow you to communicate on a personal basis with individual customers and groups<\/li>\n<li>fast &#8211; you can quickly distribute information to many people<\/li>\n<li>easy &#8211; you don&#8217;t need high-level skills or computer equipment to participate in social media. The average person with a standard computer should have no difficulty.<\/li>\n<\/ul>\n<h2>Risks of using social media<\/h2>\n<p>Of course, marketing through social media also has its risks. These include:<\/p>\n<ul>\n<li>wasted time and money for little or no tangible return<\/li>\n<li>the rapid spread of the wrong kind of information about your business (e.g. incorrect information accidentally posted by you, negative reviews posted by others)<\/li>\n<li>legal problems if you don&#8217;t follow privacy legislation and the laws regarding spam, copyright and other online issues.<\/li>\n<\/ul>\n<p>It&#8217;s important to be aware of these risks and to have strategies in place to avoid them if you decide to get involved in social media marketing.<\/p>\n<h2>Key social media services<\/h2>\n<p>Different types of social media are good for different marketing activities. The key social media services are:<\/p>\n<ul>\n<li>Facebook &#8211; a social networking site that allows you to have conversations with customers, post photos and videos, promote special offers, and more<\/li>\n<li>Twitter &#8211; a &#8216;micro-blogging&#8217; service that allows you to send and receive short messages from customers and potential customers<\/li>\n<li>YouTube &#8211; an online video-hosting service that lets people share their videos<\/li>\n<li>blogs &#8211; internet sites that contain a series of entries or &#8216;posts&#8217; about topics of interest to the author, much like an online &#8216;diary&#8217;<\/li>\n<li>coupon sites &#8211; websites that offer discount coupons for goods, services and events<\/li>\n<li>online photo-sharing services &#8211; websites that allow users to store, organise and share their photo collections<\/li>\n<li>location-based marketing sites &#8211; websites that deliver targeted marketing messages to customers in particular locations, through mobile devices such as smartphones and tablets<\/li>\n<li>customer review sites &#8211; websites that feature customer reviews of goods and services.<\/li>\n<\/ul>\n<p>Many businesses are also using online technology to support their marketing efforts. This includes:<\/p>\n<h2>Getting started with social media<\/h2>\n<p>If you aren&#8217;t already familiar with social media, the terminology and the range of different services can seem daunting at first.<\/p>\n<p>But it&#8217;s worth learning more. Most social media services are affordable and easy to use, and they can put your business in touch with customers like never before.<\/p>\n<h2>Also consider&#8230;<\/h2>\n<p> <a href=\"https:\/\/www.business.qld.gov.au\/running-business\/marketing-sales\/marketing-promotion\/online-marketing\/social-media\" target=\"_blank\" rel=\"noopener noreferrer\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media are internet services that let you interact with others and share and create content through online communities. Social<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[34],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Using social media to market your business: the basics &gt; Artenio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artenio.net\/wp\/2020\/05\/04\/using-social-media-to-market-your-business-the-basics\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using social media to market your business: the basics &gt; Artenio\" \/>\n<meta property=\"og:description\" content=\"Social media are internet services that let you interact with others and share and create content through online communities. 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