12\u20131\u00a0p.m.<\/li>\n<\/ol>\n18. Use Communities To Build Traffic<\/h3>\n
Blogger Tips Tricks\u00a0said, \u201cGoogle Plus has highly active, close-knit communities which can give you massive exposure.\u00a0Some of these groups have more than 100K members and have high chances of getting significant traffic if you post valuable posts.\u201d<\/p>\n
So, if you aren\u2019t on Google+ Communities with a significant amount of members, you\u2019re missing out.<\/p>\n
This thorough step-by-step video will help when looking for Google+ Communities:<\/p>\n
19. Create Circles With Your Connections<\/h3>\n
Creating Circles with other people is a super easy way to grow your Google+ following base and bring traffic to your content. You can create circles for your work, groups you are a part of, location, industry, and even for your niche.<\/p>\n
Say you want to add someone to a circle. Press follow:<\/p>\n
![\"Screen](\"https:\/\/media.coschedule.com\/uploads\/Screen-Shot-2016-07-07-at-11.42.25-AM-770x366.png%20770w,%20https:\/\/media.coschedule.com\/uploads\/Screen-Shot-2016-07-07-at-11.42.25-AM-300x142.png%20300w,%20https:\/\/media.coschedule.com\/uploads\/Screen-Shot-2016-07-07-at-11.42.25-AM-768x365.png%20768w\")
<\/p>\n
You\u2019ll be able to pick which circle you want to add them to:<\/p>\n
![\"Screen](\"https:\/\/media.coschedule.com\/uploads\/Screen-Shot-2016-07-07-at-11.44.23-AM.png%20742w,%20https:\/\/media.coschedule.com\/uploads\/Screen-Shot-2016-07-07-at-11.44.23-AM-258x300.png%20258w\")
<\/p>\n
Having connections in your circles will help you grow traffic\u00a0by creating relationships.<\/p>\n
20. Create Collections To Help People Find Your Content Easier<\/h3>\n
Having collections makes it easy to organize all your content. You can share your collections publicly, or you can keep them private.<\/p>\n
When you create your first few collections, you\u2019ll see this:<\/p>\n
![\"Screen](\"https:\/\/media.coschedule.com\/uploads\/Screen-Shot-2016-07-07-at-11.48.45-AM-770x375.png%20770w,%20https:\/\/media.coschedule.com\/uploads\/Screen-Shot-2016-07-07-at-11.48.45-AM-300x146.png%20300w,%20https:\/\/media.coschedule.com\/uploads\/Screen-Shot-2016-07-07-at-11.48.45-AM-768x374.png%20768w\")
<\/p>\n
Click Create a collection. Name your collection here.<\/p>\n
![\"Screen](\"https:\/\/media.coschedule.com\/uploads\/Screen-Shot-2016-07-07-at-11.50.28-AM-770x613.png%20770w,%20https:\/\/media.coschedule.com\/uploads\/Screen-Shot-2016-07-07-at-11.50.28-AM-300x239.png%20300w,%20https:\/\/media.coschedule.com\/uploads\/Screen-Shot-2016-07-07-at-11.50.28-AM-768x611.png%20768w,%20https:\/\/media.coschedule.com\/uploads\/Screen-Shot-2016-07-07-at-11.50.28-AM.png%201010w\")
<\/p>\n
After naming your collection,\u00a0press Create:<\/p>\n
![\"Screen](\"https:\/\/media.coschedule.com\/uploads\/Screen-Shot-2016-07-07-at-11.52.47-AM-766x1024.png%20766w,%20https:\/\/media.coschedule.com\/uploads\/Screen-Shot-2016-07-07-at-11.52.47-AM-224x300.png%20224w,%20https:\/\/media.coschedule.com\/uploads\/Screen-Shot-2016-07-07-at-11.52.47-AM-768x1027.png%20768w,%20https:\/\/media.coschedule.com\/uploads\/Screen-Shot-2016-07-07-at-11.52.47-AM.png%20788w\")
<\/p>\n
Then you will be brought here:<\/p>\n
![\"Screen](\"https:\/\/media.coschedule.com\/uploads\/Screen-Shot-2016-07-07-at-11.55.23-AM-770x277.png%20770w,%20https:\/\/media.coschedule.com\/uploads\/Screen-Shot-2016-07-07-at-11.55.23-AM-300x108.png%20300w,%20https:\/\/media.coschedule.com\/uploads\/Screen-Shot-2016-07-07-at-11.55.23-AM-768x276.png%20768w\")
<\/p>\n
When you click on the pen icon, you will\u00a0be able to write up your collection post, add a link, image, and even a video.<\/p>\n
Collections give your audience an excellent way to find more content on the topics they love.<\/p>\n
Back To Table Of Contents<\/p>\n
Instagram Marketing Tips To Boost Your Strategy<\/h2>\n21. Switch Over to a Business Profile<\/h3>\n
If your organization\u2019s Instagram profile isn\u2019t a business profile yet, you are missing out on potential data.<\/p>\n
Instagram business profiles allow your team to optimize your profile, add contact information and your website into the bio section making it much easier for your audience to interact and connect with you.<\/p>\n
To switch over to a business profile, click the setting on your Instagram page:<\/p>\n
![\"\"](\"https:\/\/media.coschedule.com\/uploads\/instagram-marketing-strategy-app-audience-one.png%20750w,%20https:\/\/media.coschedule.com\/uploads\/instagram-marketing-strategy-app-audience-one-300x236.png%20300w\")
<\/p>\n
Scroll down to\u00a0Switch to Business Profile:<\/p>\n
![\"\"](\"https:\/\/media.coschedule.com\/uploads\/instagram-marketing-strategy-business-profile-2.png%20750w,%20https:\/\/media.coschedule.com\/uploads\/instagram-marketing-strategy-business-profile-2-300x209.png%20300w\")
<\/p>\n
Flip the switch, and you\u2019re done.<\/p>\n
DID YOU KNOW: Once you have an account set up, you can schedule all your Instagram posts using CoSchedule? See how here.<\/p>\n
22. Keep Your Photos Styled Within One Color Scheme<\/h3>\n
Keep your Instagram profile uniform by keeping your photos within one color scheme. Not only does keeping them in this palette make it easier for fans to recognize your photos it creates a more cohesive profile.<\/p>\n
From my own experiences, I can tell you that your photo IS important but so is the look of your Instagram feed as a whole. Creating a cohesive feed helps bring the tone of your brand across without having to say a word (literally).<\/p>\n
How do you know what type of color scheme to use?<\/p>\n
Use the color scheme that is consistent with your brand. That means that you can pull colors from your logo or other branding materials.<\/p>\n
You may need to pull out your branding book or talk with your designers to find out what those colors are.<\/p>\n
If you don\u2019t have your branding developed yet think about the tone that you want your brand to convey. If you\u2019re a fashion and style brand use bold bright colors like Instagram user @rclayton:<\/p>\n
![\"\"](\"https:\/\/media.coschedule.com\/uploads\/Screenshot-2017-10-17-16.30.39-770x789.png%20770w,%20https:\/\/media.coschedule.com\/uploads\/Screenshot-2017-10-17-16.30.39-293x300.png%20293w,%20https:\/\/media.coschedule.com\/uploads\/Screenshot-2017-10-17-16.30.39-768x787.png%20768w,%20https:\/\/media.coschedule.com\/uploads\/Screenshot-2017-10-17-16.30.39.png%20980w\")
<\/p>\n
Her fashion-forward feed is full of bright, electric colors that complement bold fashion choices. Together those colors convey a sense of confidence which is on point with her personal brand.<\/p>\n
Recommended Reading: How to Build Social Media Branding Guidelines to Make Your Brand Memorable<\/p>\n
23. Choose One Filter and Stick With It<\/h3>\n
Like we\u2019ve already mentioned, consistency in your content is key to a successful Instagram feed. Another way to keep your feed consistent is picking one filter and sticking with it.<\/p>\n
If you have a design team at your disposal, you may not even need a filter.<\/p>\n
If you do decide to choose a filter the first thing that you need to do is determine the aesthetic of your brand.<\/p>\n
Do you want your photos to have more of a grunge feel or a light and airy feel?<\/p>\n
Using your branding guide, look for the keywords that describe your brand.<\/p>\n
Bundle them into a group of three and experiment with different filters to find the one that you and your team believe best convey\u2019s the intended aesthetic.<\/p>\n
![\"\"](\"https:\/\/media.coschedule.com\/uploads\/40-Tips-Blog-Graphics-final-graphics-05.png%20771w,%20https:\/\/media.coschedule.com\/uploads\/40-Tips-Blog-Graphics-final-graphics-05-300x200.png%20300w,%20https:\/\/media.coschedule.com\/uploads\/40-Tips-Blog-Graphics-final-graphics-05-768x511.png%20768w,%20https:\/\/media.coschedule.com\/uploads\/40-Tips-Blog-Graphics-final-graphics-05-770x512.png%20770w\")
<\/p>\n
24. Include an Optimal Number of Hashtags<\/h3>\n
Hashtags are a big part of Instagram\u2019s posts because it allows photos and video content to become searchable on the channel.<\/p>\n
Unlike Twitter, your Instagram post has a lot more room to breath, but that doesn\u2019t mean you should go hashtag happy on every post.<\/p>\n
Too much of something is not always a good thing.<\/p>\n
Our research found that 11 is the optimum number of hashtags that you should add to a post to help encourage people to interact with it:<\/p>\n
![\"How](\"https:\/\/media.coschedule.com\/uploads\/write-for-instagram.png%20770w,%20https:\/\/media.coschedule.com\/uploads\/write-for-instagram-300x120.png%20300w,%20https:\/\/media.coschedule.com\/uploads\/write-for-instagram-768x307.png%20768w\")
<\/p>\n
If you\u2019re struggling to figure out what types of hashtags to add to your post try a different mix of industry, branded and trending (when applicable) hashtags.<\/p>\n
25. Experiment With Your Posting Times<\/h3>\n
Ask anyone about the best times to post on Instagram, and you\u2019ll probably get a variety of answers from 2 in the morning to later in the evening around 5 pm.<\/p>\n
What if we told you it was all of them? Active hours for your audience will vary so experiment with your posting times to see when you can garner the most reactions.<\/p>\n
Our research suggests trying:<\/p>\n
\n- 2 am. (Unless you like sleep in which case, sleep).<\/li>\n
- Between 8 am and 9 am.<\/li>\n
- After 5 pm.<\/li>\n<\/ul>\n
![\"Best](\"https:\/\/media.coschedule.com\/uploads\/best-times-post-instagram.png%20770w,%20https:\/\/media.coschedule.com\/uploads\/best-times-post-instagram-277x300.png%20277w,%20https:\/\/media.coschedule.com\/uploads\/best-times-post-instagram-768x831.png%20768w\")
<\/p>\n
Recommended Reading: What 20 Studies Say About the Best Times to Post on Social Media<\/p>\n
26. Utilize The Multi-Image Feature To Stand Out In A Crowd<\/h3>\n
As of February 2017, Instagram added: \u201cInstagram Albums\u201d or the ability to upload more than one photo to a post. Why is adding more than one photo such a game changer?<\/p>\n
It allows your team to expand on your initial post to tell a more extensive story.<\/p>\n
DID YOU KNOW: You can schedule multi-image posts in CoSchedule? Learn how here.<\/p>\n
A few examples that you could utilize Instagram Albums for are:<\/p>\n
New Product Launches<\/p>\n
Instead of trying to choose one perfect photo to showcase a new product now you can show multiple angles and even use cases.<\/p>\n
Check out this example from Nike:\u00a0<\/p>\n
\nThe incredibly soft, springy, light and long-lasting Nike Epic React is here. Get it at Nike.com before it goes. #NikeReact<\/p>\n
A post shared by nike (@nike) on Feb 22, 2018 at 7:15am PST<\/p>\n<\/blockquote>\n
Event Recaps<\/p>\n
Using Instagram Albums can be a great way to recap an event your organization hosted or attended.<\/p>\n
Homecoming events are a great thing to recap in an album. Check out this example from Concordia College in Moorhead, Minn.:<\/p>\n
\nWe had to shut down all of 8th street to fit all of the Cobber pride! #cordmn #rollcobbs<\/p>\n
A post shared by Concordia College (@concordia_mn) on Sep 30, 2017 at 10:20am PDT<\/p>\n<\/blockquote>\n
Recommended Reading: https:\/\/coschedule.com\/blog\/instagram-marketing-strategy\/<\/p>\n
27. Utilize Instagram Stories To Stand Out In The App<\/h3>\n
Instagram Stories is the Snapchat copycat that launched on the platform a little more than a year ago. These short ten second videos are broadcasted right to the top of your fan\u2019s feed like this:<\/p>\n
![\"\"](\"https:\/\/media.coschedule.com\/uploads\/Instagram-stories-demo.png%20750w,%20https:\/\/media.coschedule.com\/uploads\/Instagram-stories-demo-300x141.png%20300w\")
<\/p>\n
Instagram Stories can be used in a variety of different ways like:<\/p>\n
\n- Showing behind the scenes content.<\/li>\n
- Showcasing culture moments for your organization.<\/li>\n
- Live demonstrations of how to use your product.<\/li>\n<\/ul>\n
The best part is that Instagram Stories go straight to the top of the app and you can add as many photos and videos as you want without having to worry about spamming your followers.<\/p>\n
Here\u2019s a quick video that shows you how to use Instagram Stories:<\/p>\n
Pinterest Marketing Tips To Get Sh*t Done<\/h2>\n28. Pin At The Best Times<\/h3>\n
Like Twitter, Pinterest is overflowing with content. That constant stream of content can make it hard to stand out which is why posting your pins at the right time will help them gain traction.<\/p>\n
Our research has shown that the following times are the optimum\u00a0 periods to publish pins:<\/p>\n
\n- From 8\u201311 p.m. (There is a 9 p.m. peak!)<\/li>\n
- Around 2\u20134 a.m. and from 2\u20134 p.m.<\/li>\n
- And last but not least 1\u20133 p.m.<\/li>\n<\/ol>\n
![\"\"](\"https:\/\/media.coschedule.com\/uploads\/40-Tips-Blog-Graphics-v3-06.png%20771w,%20https:\/\/media.coschedule.com\/uploads\/40-Tips-Blog-Graphics-v3-06-283x300.png%20283w,%20https:\/\/media.coschedule.com\/uploads\/40-Tips-Blog-Graphics-v3-06-768x813.png%20768w,%20https:\/\/media.coschedule.com\/uploads\/40-Tips-Blog-Graphics-v3-06-770x815.png%20770w\")
<\/p>\n
29. Use\u00a0Long Visuals On Pinterest To Capture Your Audience\u2019s Attention<\/h3>\n
The most successful image size for Pinterest images and graphics are\u00a0long visuals.<\/p>\n
Here are a few tips for visuals on Pinterest:<\/p>\n
\n- Make sure you link to content on your blog or website so you can convert the traffic.<\/li>\n
- Stick to using images that are 600 x 1102px.<\/li>\n
- Make sure that the content you add to the pin is easy to read and digest. These need to be skimmable images after all.<\/li>\n<\/ol>\n
![\"Recommended](\"https:\/\/media.coschedule.com\/uploads\/recommended-image-sizes-pinterest.png%20770w,%20https:\/\/media.coschedule.com\/uploads\/recommended-image-sizes-pinterest-300x218.png%20300w,%20https:\/\/media.coschedule.com\/uploads\/recommended-image-sizes-pinterest-768x559.png%20768w\")
<\/h3>\n30. Use Keywords In Your Pin Descriptions<\/h3>\n
Pinterest is a heavy keyword site meaning that if you target keywords in your pin descriptions, your pin will surface when that particular keyword is searched.<\/p>\n
To start, consult your SEO content strategy. If you\u2019ve centered your content around keywords that your audience is looking for you should already know the keywords to add to your content.<\/p>\n
Pull the top ten keywords that your audience searches for and start to create content descriptions with those keywords.<\/p>\n
It\u2019s easier to think of your pin descriptions as mini meta-descriptions. In our research, we found that descriptions that were about 215 characters performed best:<\/p>\n
![\"How](\"https:\/\/media.coschedule.com\/uploads\/write-for-pinterest.png%20770w,%20https:\/\/media.coschedule.com\/uploads\/write-for-pinterest-300x120.png%20300w,%20https:\/\/media.coschedule.com\/uploads\/write-for-pinterest-768x307.png%20768w\")
<\/p>\n
31. Pay Attention To What Is Trending On Pinterest To Bring In Traffic<\/h3>\n
Utilizing trending topics on Pinterest can help give your pins a little extra boost.<\/p>\n
Click on the icon next to the search bar.<\/p>\n
![\"Screen](\"https:\/\/media.coschedule.com\/uploads\/Screen-Shot-2016-07-07-at-11.22.28-AM-770x785.png%20770w,%20https:\/\/media.coschedule.com\/uploads\/Screen-Shot-2016-07-07-at-11.22.28-AM-294x300.png%20294w,%20https:\/\/media.coschedule.com\/uploads\/Screen-Shot-2016-07-07-at-11.22.28-AM-768x783.png%20768w,%20https:\/\/media.coschedule.com\/uploads\/Screen-Shot-2016-07-07-at-11.22.28-AM.png%20898w\")
<\/p>\n
Then trending topics will populate in the bar below:<\/p>\n
![\"Screen](\"https:\/\/media.coschedule.com\/uploads\/Screen-Shot-2016-07-14-at-2.41.34-PM-770x131.png%20770w,%20https:\/\/media.coschedule.com\/uploads\/Screen-Shot-2016-07-14-at-2.41.34-PM-300x51.png%20300w,%20https:\/\/media.coschedule.com\/uploads\/Screen-Shot-2016-07-14-at-2.41.34-PM-768x131.png%20768w\")
<\/p>\n
Although trending topics can be a great way to give your pins an extra boost, don\u2019t throw your pins into a trending topic unless it makes sense for it to be there.<\/p>\n
Let\u2019s face it; it would be weird if your blog infographic showed up in a list of maternity photos.<\/p>\n
32. Link Your Pins Back To Your Website<\/h3>\n
Linking your pins back to your website is important because without that backlink your audience can\u2019t find you. Sure they could Google you, but people are lazy (myself included). Make it easy to find you.<\/p>\n
You can check your Pins to make sure they lead back to a website page by hovering over your Pin.<\/p>\n
![\"Screen](\"https:\/\/media.coschedule.com\/uploads\/Screen-Shot-2016-07-05-at-4.23.09-PM-770x364.png%20770w,%20https:\/\/media.coschedule.com\/uploads\/Screen-Shot-2016-07-05-at-4.23.09-PM-300x142.png%20300w,%20https:\/\/media.coschedule.com\/uploads\/Screen-Shot-2016-07-05-at-4.23.09-PM-768x363.png%20768w\")
<\/p>\n
Scroll down to\u00a0Website:<\/p>\n
![\"Screen](\"https:\/\/media.coschedule.com\/uploads\/Screen-Shot-2016-07-05-at-4.21.25-PM-770x495.png%20770w,%20https:\/\/media.coschedule.com\/uploads\/Screen-Shot-2016-07-05-at-4.21.25-PM-300x193.png%20300w,%20https:\/\/media.coschedule.com\/uploads\/Screen-Shot-2016-07-05-at-4.21.25-PM-768x494.png%20768w,%20https:\/\/media.coschedule.com\/uploads\/Screen-Shot-2016-07-05-at-4.21.25-PM.png%201324w\")
<\/p>\n
If the website link is blank, you need to place a URL link there. Press Save.<\/p>\n
This might seem like a small, time-consuming step, but it\u2019s important to do a comprehensive sweep through your pinned content to make sure your pins are directing traffic to your blog or content elsewhere on the web.<\/p>\n
33. Promote Your Pins<\/h3>\n
Let\u2019s say your content is producing a ton of traffic and more than half is coming from Pinterest. Wouldn\u2019t you want to boost that pin to gain even more traffic?<\/p>\n
Promoted pins are easy to use. To promote a pin go to the left-hand side of your Pinterest profile and click\u00a0Ads. You can select a variety of different ads depending on what you want your end goal to be:<\/p>\n
![\"\"](\"https:\/\/media.coschedule.com\/uploads\/pinterest-ads-1-770x328.png%20770w,%20https:\/\/media.coschedule.com\/uploads\/pinterest-ads-1-300x128.png%20300w,%20https:\/\/media.coschedule.com\/uploads\/pinterest-ads-1-768x327.png%20768w,%20https:\/\/media.coschedule.com\/uploads\/pinterest-ads-1.png%201540w\")
<\/p>\n
For this example, we\u2019re going to promote a pin that increases traffic. Click\u00a0Create Campaign:<\/p>\n
![\"\"](\"https:\/\/media.coschedule.com\/uploads\/pinterest-ads-3-770x127.png%20770w,%20https:\/\/media.coschedule.com\/uploads\/pinterest-ads-3-300x50.png%20300w,%20https:\/\/media.coschedule.com\/uploads\/pinterest-ads-3-768x127.png%20768w\")
<\/p>\n
From there Pinterest will walk you through how to set up a pin including creating a target audience, choosing target keywords, setting ad spend and more:<\/p>\n
![\"\"](\"https:\/\/media.coschedule.com\/uploads\/pinterest-ads-4-770x309.png%20770w,%20https:\/\/media.coschedule.com\/uploads\/pinterest-ads-4-300x120.png%20300w,%20https:\/\/media.coschedule.com\/uploads\/pinterest-ads-4-768x308.png%20768w\")
<\/p>\n
Finally, you\u2019ll select your pin, and your campaign will start running. Easy right?<\/p>\n
34. Design Infographics That People Want To Read<\/h3>\n
Infographics are the heart and soul of Pinterest. They\u2019re visually stimulating and highly informative which makes them a sharing goldmine. But, only if they\u2019re done correctly.<\/p>\n
![\"3](\"https:\/\/media.coschedule.com\/uploads\/designing-an-infographic.png%20770w,%20https:\/\/media.coschedule.com\/uploads\/designing-an-infographic-300x167.png%20300w,%20https:\/\/media.coschedule.com\/uploads\/designing-an-infographic-768x427.png%20768w\")
<\/p>\n
There are seven steps that you need to follow in order to create Pinterest-worthy infographics:<\/p>\n
![\"How](\"https:\/\/media.coschedule.com\/uploads\/create-pinterest-worthy-infographic.png%20770w,%20https:\/\/media.coschedule.com\/uploads\/create-pinterest-worthy-infographic-190x300.png%20190w,%20https:\/\/media.coschedule.com\/uploads\/create-pinterest-worthy-infographic-768x1210.png%20768w,%20https:\/\/media.coschedule.com\/uploads\/create-pinterest-worthy-infographic-650x1024.png%20650w\")
<\/p>\n
Recommended Reading: https:\/\/coschedule.com\/blog\/how-to-make-an-infographic\/<\/p>\n
Back To Table Of Contents<\/p>\n
Maximize Your Presence With These LinkedIn Marketing Tips<\/h2>\n35. Make A Great First Impression With A Completed LinkedIn Profile<\/h3>\n
Your business wants to make a substantial first impression on LinkedIn. People are searching for a solution, and they shouldn\u2019t have to go through the extra work of having to click to your website to find out more about you.<\/p>\n
So what does a completed profile look like?<\/p>\n
A Concise About Us Description<\/p>\n
Your \u201cAbout Us\u201d description needs to be concise enough to skim but thorough enough to answer the question \u201cWhat do you do and what can you do for me?\u201d<\/p>\n
![\"\"](\"https:\/\/media.coschedule.com\/uploads\/linkedin-bio-1-770x316.png%20770w,%20https:\/\/media.coschedule.com\/uploads\/linkedin-bio-1-300x123.png%20300w,%20https:\/\/media.coschedule.com\/uploads\/linkedin-bio-1-768x315.png%20768w,%20https:\/\/media.coschedule.com\/uploads\/linkedin-bio-1.png%201590w\")
<\/p>\n
List Need To Know Company Details<\/p>\n
The next and last part of your bio should include details like where your company is located, a web address and specialties that your organization works in:<\/p>\n
![\"\"](\"https:\/\/media.coschedule.com\/uploads\/linkedin-bio-2-770x456.png%20770w,%20https:\/\/media.coschedule.com\/uploads\/linkedin-bio-2-300x178.png%20300w,%20https:\/\/media.coschedule.com\/uploads\/linkedin-bio-2-768x455.png%20768w,%20https:\/\/media.coschedule.com\/uploads\/linkedin-bio-2.png%201414w\")
<\/p>\n
Recommended Reading:\u00a0https:\/\/coschedule.com\/blog\/linkedin-marketing-strategy\/<\/p>\n
36. Build Traffic By Creating Your Own LinkedIn Group<\/h3>\n
Creating a group is another way to build traffic on LinkedIn. To form your group, you must:<\/p>\n
Choose a niche and specialty category that you\u2019d like to focus on.<\/p>\n
![\"\"](\"https:\/\/media.coschedule.com\/uploads\/linkedin-group-1.png%20770w,%20https:\/\/media.coschedule.com\/uploads\/linkedin-group-1-300x146.png%20300w,%20https:\/\/media.coschedule.com\/uploads\/linkedin-group-1-768x375.png%20768w\")
<\/p>\n
\u00a0<\/p>\n
Write up your group description. Be sure to include the name of your target market and your group\u2019s category.<\/p>\n
![\"\"](\"https:\/\/media.coschedule.com\/uploads\/linkedin-group-2.png%20770w,%20https:\/\/media.coschedule.com\/uploads\/linkedin-group-2-300x72.png%20300w,%20https:\/\/media.coschedule.com\/uploads\/linkedin-group-2-768x184.png%20768w\")
<\/p>\n
\u00a0<\/p>\n
Monitor and manage your group.<\/p>\n
You want your group to be a clean atmosphere for people in your industry to come and chat about what you all enjoy.<\/p>\n
That means keeping a steady stream of content so be prepared to throw in articles, white papers, podcast links and more those first few weeks to keep the discussion going.<\/p>\n
Beware of people who are sharing their content merely to get a few extra page views. If the content is relevant to the discussion, by all means, leave it in. However, you don\u2019t want other group members to get spammed by content so monitor your page daily if you can.<\/p>\n
37. Always Share Engaging Content To Build Trust<\/h3>\n
There are a bunch of things that go into writing engaging messages.<\/p>\n
Make sure you have these in mind when you\u2019re writing:<\/p>\n
\n- Write about something your audience will enjoy.<\/li>\n
- Get to the point.<\/li>\n
- Share your content often.<\/li>\n<\/ol>\n
When you share content filled with actionable and helpful information you are building trust with your audience.<\/p>\n
\n\u2026the next step is to stay top of mind by sharing great content that delivers on-going value to your audience. \u2013 JoAnne Funch<\/p>\n<\/blockquote>\n
38. Capture The Attention Of Your Audience With Images<\/h3>\n
According to Neil Patel, attaching images to your content adds 98 comments.<\/p>\n
By capturing the attention of your audience, you\u2019re able to hook them into your content and engage with them.<\/p>\n
![\"Recommended](\"https:\/\/media.coschedule.com\/uploads\/recommended-image-sizes-linkedin.png%20771w,%20https:\/\/media.coschedule.com\/uploads\/recommended-image-sizes-linkedin-300x219.png%20300w,%20https:\/\/media.coschedule.com\/uploads\/recommended-image-sizes-linkedin-768x560.png%20768w,%20https:\/\/media.coschedule.com\/uploads\/recommended-image-sizes-linkedin-770x561.png%20770w\")
<\/p>\n
Here are LinkedIn\u2019s golden image rules:<\/p>\n
\n- Do your images have a personal touch?<\/li>\n
- Make sure your images are 531 px wide.<\/li>\n<\/ol>\n
39. Post At The Best Times On LinkedIn<\/h3>\n
We\u2019ve found that LinkedIn posts receive the bulk of their likes, comments and reach potential within 2 hours of it\u2019s posting. To maximize that potential you need to post when your audience is online.<\/p>\n
![\"Best](\"https:\/\/media.coschedule.com\/uploads\/best-posting-times-linkedin.png%20770w,%20https:\/\/media.coschedule.com\/uploads\/best-posting-times-linkedin-283x300.png%20283w,%20https:\/\/media.coschedule.com\/uploads\/best-posting-times-linkedin-768x813.png%20768w\")
<\/p>\n
When to post on LinkedIn for the most click-throughs:<\/p>\n
\n- 5\u20136 p.m.<\/li>\n
- 7\u20138 a.m.<\/li>\n
- 12 p.m.<\/li>\n<\/ol>\n
40. Publish Content On LinkedIn Pulse To Get More Eyes On Your Content<\/h3>\n
Publish posts to LinkedIn Pulse by pressing Publish a post. (You may republish things you\u2019ve published elsewhere as long\u00a0as it is your original content that you own the rights to.)<\/p>\n
![\"Screen](\"https:\/\/media.coschedule.com\/uploads\/Screen-Shot-2016-07-06-at-4.41.36-PM-770x530.png%20770w,%20https:\/\/media.coschedule.com\/uploads\/Screen-Shot-2016-07-06-at-4.41.36-PM-300x206.png%20300w,%20https:\/\/media.coschedule.com\/uploads\/Screen-Shot-2016-07-06-at-4.41.36-PM-768x528.png%20768w,%20https:\/\/media.coschedule.com\/uploads\/Screen-Shot-2016-07-06-at-4.41.36-PM.png%201320w\")
<\/p>\n
Add a headline:
![\"Screen](\"https:\/\/media.coschedule.com\/uploads\/Screen-Shot-2016-07-14-at-3.18.37-PM-770x501.png%20770w,%20https:\/\/media.coschedule.com\/uploads\/Screen-Shot-2016-07-14-at-3.18.37-PM-300x195.png%20300w,%20https:\/\/media.coschedule.com\/uploads\/Screen-Shot-2016-07-14-at-3.18.37-PM-768x500.png%20768w,%20https:\/\/media.coschedule.com\/uploads\/Screen-Shot-2016-07-14-at-3.18.37-PM.png%201362w\")
<\/p>\n
Once you publish your post, it will appear as a long-form post.<\/p>\n
Sharing posts on LinkedIn will help build you engage with your audience and direct traffic back to your blog by including\u00a0a strong CTA.<\/p>\n
After you finish writing your post, put your bio at the bottom and link back to your website.<\/p>\n
Back To Table Of Contents<\/p>\n
Now You\u2019re Ready To Build Traffic With Social Media Marketing Tips<\/h2>\n
You now know the social media marketing tips it takes to build traffic to your blog, website,\u00a0and social media profiles.<\/p>\n
If you can take one of these 40 social media marketing tips and put it into practice, you\u2019ve got what it takes to conquer the world when it comes to marketing on social media.<\/p>\n
This post was originally written by Devin Joubert and published on July 25, 2016. It was updated with new information and republished by Breonna Bergstrom on Dec. 12, 2017.]<\/em><\/p>\n Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Click the target in the lower left-hand corner and begin selecting the demographics that you want your intended audience to<\/p>\n","protected":false},"author":2,"featured_media":2508,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[34],"tags":[],"yoast_head":"\n
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![\"\"](\"https:\/\/media.coschedule.com\/uploads\/Screenshot-2017-10-17-16.13.49-770x674.png%20770w,%20https:\/\/media.coschedule.com\/uploads\/Screenshot-2017-10-17-16.13.49-300x263.png%20300w,%20https:\/\/media.coschedule.com\/uploads\/Screenshot-2017-10-17-16.13.49-768x673.png%20768w,%20https:\/\/media.coschedule.com\/uploads\/Screenshot-2017-10-17-16.13.49.png%201482w\")
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