Social Media Marketing: Strategy and Optimization
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Course details
Learn a three-step recipe for optimizing your social media marketing mix. Get a fresh perspective on your content, your choice of platform, and your strategy. Join digital communication strategist Martin Waxman for this illuminating short course that will get even the most experienced marketers out of a social media rut. Learn how to analyze what’s working—and what’s not—with SWOT analysis, and adapt your plan to capitalize on your strengths. Then Martin reviews the latest developments on Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Snapchat, and TikTok, so you understand how to position your brand correctly on each platform. Plus, learn how to turn strategy into action and create paid and organic content and stories that connect.
Instructor
Martin Waxman
Digital and Social Media Strategist, LinkedIn Learning Author, Social Media Professor, AI Research
Martin Waxman, MCM, APR, is a digital communications strategist. He has 25+ years of PR experience.
Martin is president of a consultancy, Martin Waxman Communications, and has founded three PR agencies throughout his career. He also conducts social media training and AI research and is a LinkedIn Learning author, host of the Inside PR podcast, and past-chair of PRSA Counselors Academy.
Martin teaches social media and digital strategy at McMaster University, the Schulich School of Business, and Seneca College. He developed a certificate in Digital Strategy and Communications Management for the University of Toronto School of Continuing Studies and teaches there. You can connect with Martin on Twitter, @martinwaxman; on Instagram, @martinwaxman; or on LinkedIn.
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Make social media more effective for your business
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– [Martin Waxman] A week doesn’t go by without big news from the main social media platforms. Maybe Facebook or Twitter changed their algorithms, or Instagram and Snapchat offered up new shoppable ad options, or YouTube decided to be more like a TV network, or there’s a new kid in town, Tik Tok. That’s what we’re going to cover in this course. How to use social media marketing to help achieve your business goals. We’ll start by showing you how to conduct a social media audit. You’ll learn how to dig into your findings, analyze the results, and use data-driven insights to help shape your content marketing plans. Hi, I’m Martin Waxman, a digital communication strategist. I conduct social media training and audits for companies of all sizes, and I teach social media. I’m also a bit of a social media news junkie. I’m going to zero in on the latest developments on Facebook, Instagram, Twitter, LinkedIn, YouTube, Snapchat…
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Contents
- IntroductionIntroduction
- 1. Start with a SWOT1. Start with a SWOT
- 2. What’s Driving the Major Platforms2. What’s Driving the Major Platforms
- 3. Turning Strategy into Action3. Turning Strategy into Action
- ConclusionConclusion
