Social Media Marketing | Social Media Examiner
Want better results from your Facebook advertising? Wondering how to reach more people who look like your top customers?
In this article, you’ll discover how to create and scale high-intent lookalike audiences with Facebook ads.
Why Increasing the Lookalike Percentage Doesn’t Work for Scaling
Facebook lookalike audiences let you reach a large number of people who share the same characteristics as your existing customers. But how do you scale your lookalike audiences without damaging
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Want to offer gift cards on Instagram? Wondering how to set up and use Instagram Stories gift card stickers?
In this article, you’ll discover how to sell gift cards on Instagram.
About Selling Gift Cards via Instagram
To support businesses in selling online, Instagram has made it easier to sell directly to their audience (and for customers to do business with their favorite stores) via either an action button on their business profile or two new story stickers for gift cards and food orders.
When your Instagram story post with a
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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week’s Social Media Marketing Talk Show, we explore improvements to Live video on Facebook and Instagram, paid live streams in Facebook Events, and Messenger Rooms with special guest Luria Petrucci.
Tune Into the Social Media Marketing Talk Show
Listen to the replay of this week’s show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google
Continue Reading about Facebook Live Video Updates: What Marketers Need to Know →
Need to develop better habits? Wondering how uncertainty or change impacts your habits?
To explore how to reclaim lost habits and build new ones, I interview James Clear on the Social Media Marketing Podcast.
James is the author of Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones. He also publishes a popular newsletter at JamesClear.com.
You’ll learn how environment influences habits and discover the four laws that govern how behaviors or habits are established. You’ll also find tips to create and maintain
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Thinking of diving into Facebook ads? Wondering what the common pitfalls are?
In this article, you’ll discover three important considerations when starting your first Facebook ad campaign.
#1: Commit to a Facebook Funnel Implementation
All successful marketing starts with a clear strategy and Facebook advertising is no exception. With a strategy built around your available audience assets, you can execute campaigns that will deliver the best results for your business in the fastest time.
You want to implement a Facebook advertising
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Wondering how to get the word out on LinkedIn about an event you’re hosting? Have you heard of LinkedIn Events?
In this article, you’ll discover how to use LinkedIn to promote your next online workshop, product launch, or in-person event.
What Is the LinkedIn Events Feature?
This feature allows you to create an event on LinkedIn to share with your network and wider audience. You can use LinkedIn Events for both in-person and online events. LinkedIn suggests you build your network by hosting or attending LinkedIn events and meeting your
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Want interactivity in your Instagram Stories ads? Have you considered adding interactive polls to your ads?
In this article, you’ll discover how to create an Instagram Stories ad poll for the best engagement.
Why Use Polls in Your Instagram Stories Ads?
Instagram polls give you a chance to interact with your customers and prospects, find out what they care about, and discover new content ideas. Instagram released this feature in Stories ads last year so you can actually pay to get answers to these questions now and find new ways to
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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week’s Social Media Marketing Talk Show, we explore Facebook pulling back its mandated use of Campaign Budget Optimization for ads and the addition of new metrics to the Ads Library with special guest, Gavin Bell.
Tune Into the Social Media Marketing Talk Show
Listen to the replay of this week’s show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast,
Continue Reading about Facebook Ad Updates: New Metrics and More →
Wondering if publishing organic social is worth your time? Looking for tips to improve your organic social content?
To explore the power of organic content marketing, I interview Larry Kim on the Social Media Marketing Podcast.
Larry Kim is the founder of WordStream and Mobile Monkey. He’s a content marketing pro and a top writer in entrepreneurship on Medium.
Larry shares tips for using organic content on LinkedIn, Facebook, and Twitter. You’ll also discover how to get exposure via organic content on Medium.
Listen to the Podcast
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Curious about using Instagram Stories for business? Wondering what type of Instagram Stories content works best?
In this article, you’ll discover how to get started with Instagram Stories video for your business.
#1: Plan Your Instagram Stories Content Strategy
Instagram Stories sits at the top of the home feed and Explore page. In your story, you can post 15-second videos or image slides, which are then available for 24 hours. After this period, the content is automatically removed. If you want to extend the life of your stories, you
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Thinking of using TikTok? Wondering how to publish your first TikTok video?
In this article, you’ll discover how to use TikTok’s in-app recording, editing, and effects features to create your first TikTok for business.
#1: Get Acquainted With the TikTok Interface
TikTok has experienced massive growth in the last 12 months with nearly 1 billion monthly active users. This presents a great opportunity for businesses to hop on the app and reach a brand-new audience.
For those who are new to TikTok, let’s start with a walkthrough of
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Thinking of going live on Instagram? Wondering how to attract more viewers or what tech to use?
In this article, you’ll discover four tips to plan, promote, and broadcast your next Instagram live.
Why Use Instagram Live?
One of the fastest ways to build rapport with your Instagram followers is through live video. Live experiences give viewers an opportunity to interact with you, have their questions answered in real time, and tune into experiences as they’re unfolding. A survey conducted by New York Magazine and Livestream (a software
Continue Reading about Instagram Live for Business: 4 Tips to Improve Your Experience →
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week’s Social Media Marketing Talk Show, we explore Instagram rolling out the ability to view live video and direct messages on desktop, and other business tools with Peg Fitzpatrick. You’ll also learn about YouTube’s new Video Builder tool with Ed Lawrence.
Tune Into the Social Media Marketing Talk Show
Listen to the replay of this week’s show below. You can also hear the show as
Continue Reading about Instagram Expands Desktop and Mobile Features →
