Email Marketing Software: The Copyblogger Buyer's Guide
Why Web Personalization Enhances Email Marketing
Website personalization means creating customized experiences for visitors to your website. Rather than providing a single, broad set of static content and site structure, personalization allows you to present visitors with content and page elements that are tailored to their needs and desires.
Once you start segmenting your email subscribers into various groups using tags, you begin creating unique experiences for them based on who they are, what they’re interested in, and what they actually do.
Web personalization software allows you to take that idea further, and it’s the peanut butter to the chocolate provided by your email marketing software. Seamless personalization has become expected by your prospects thanks to the experiences created by companies like Netflix and Amazon.
Now, even solos and small businesses can get personal. You can easily create different messages, landing pages, content, and even completely different website experiences — just by making small tweaks to one set of content that is then dynamically served based on the visitor.
Our Recommendation for Web Personalization Software:
Web personalization software has been around for several years, but the price tag has been out of reach for solos and most small businesses. That changed with the introduction of RightMessage, which we’re in the process of implementing here at Copyblogger.
RightMessage has all the personalization power of expensive enterprise solutions, without the hefty price tag. Personalization has been proven to deliver dramatic boosts in just about every conversion metric — most notably email opt-ins, revenue, and profit.
Find out more about RightMessage here.
What makes email content work?
What works is a value exchange — your valuable information for your prospect’s valued time. Your subscribers need to know they can trust you … that you’re not a soulless self-promoting spam-bot.
Good email content deepens your relationship with your audience through effective subject line writing (which get your messages opened); your distinctive voice (which gets your messages read); and delivering quality, niche-specific content your prospect needs and shares with others (which inspires referrals and word-of-mouth).
